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Hi there, My Name is Alex Buga, I'm from Bucharest Romania, and I am a design-addict - in the good way. I work as a Creative Director at MB Dragan - (True) Interactive Agency.
NEWSPAPER EYE MOVEMENT
Here’s a study that shows how the eyes are reading the newspaper. Very interesting!
This Newspaper has already been read. The eyes’ movements while reading were recorded, digitalized and then reproduced as a print-out. What emerges is an intimation of something that is actually an invisible process, namely reading; what remains behind is a trace of the intake of information. The result is a daily paper which has already been read - a complete and completely read Frankfurter Allgemeine, as it were.
The paper was printed alongside a regular daily Frankfurter Allgemeine an in an identical manner using a rotary printing press. Kindly supported by Frankfurter Allgemeine Zeitung GmbH, Frankfurter Societätsdruckerei GmbH and Hesse Ministry of Science and Art. (Jochem Hendricks, “Newspaper”, 1994)
Source: http://www.doctorhugo.org/eyemovements/eyemovements.html
Viorel 2008 03 16
Great idea!
They’re probably studying how patterns work to improve “usability” and legibility in their newspaper designs.
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